Back Market’s commitment to promoting a circular economy in the tech industry is commendable, and their achievements in reducing CO2 emissions and attaining B Corp certification demonstrate their dedication to sustainability. Here’s a summary of the key points from the interview with CEO Thibaud Hug de Larauze:
Mission and Growth: Back Market has focused on educating consumers about the environmental impact of purchasing refurbished electronics. They’ve experienced significant growth in the U.S., reaching more than 8 million customers globally and expanding into new markets such as Japan and South Korea.
Impact on CO2 Emissions: Back Market has saved 1 million tons of CO2 emissions since 2014 by redirecting customers away from purchasing new devices. This achievement highlights the significant environmental benefits of choosing refurbished electronics over new ones.
Calculation Method: The CO2 emissions savings were calculated based on a life cycle assessment conducted by the ADEME, focusing on smartphones, laptops, desktops, and tablets. Back Market plans to expand their offerings and gather more data to calculate the impact of additional devices.
B Corp Certification: Back Market recently obtained B Corp certification, affirming their commitment to social and environmental responsibility. This certification aligns with their purpose-led business model and reinforces their dedication to sustainability.
Changes and Future Plans: While the B Corp certification has led to changes in the company’s legal status and raised their standards, it has not radically altered their day-to-day operations. Back Market aims to continue innovating and diversifying their offerings while educating consumers about sustainable purchasing choices.
Back Market’s efforts exemplify how businesses can drive positive change by prioritizing sustainability and promoting circularity in their operations. Turn on your sustainability radar and check out Back Market’s promotions.
Source: Forbes magazine: text and photos; interview by contributor Christopher Marquis
https://www.forbes.com/sites/christophermarquis/2023/04/17/how-back-market-paves-the-way-for-sustainable-consumption/?sh=18089461205b, edited by ecoscribbler.com.
